At Exact Lead, we understand that compliance isn’t just a legal checkbox—it’s a trust signal. We are committed to helping our clients scale their marketing efforts responsibly by ensuring every record in our platform is sourced, processed, and delivered in full alignment with modern privacy laws, data security protocols, and platform-specific requirements.
Below is a clear breakdown of how Exact Lead ensures data compliance for all parties involved across every step of the process. Also read: Where Exact Lead Data Comes From
1. User Consent via Co-Reg Network (Online Data)
- What it means: We source data through co-registration (co-reg) partners—websites where users explicitly opt in to receive marketing or partner offers.
- Compliance value: These are first-party opt-ins, meaning the user has legally agreed to share their info. This helps meet requirements under laws like TCPA and CAN-SPAM.
- TCPA: Telephone Consumer Protection Act – U.S. law requiring prior express consent to call/text.
- CAN-SPAM: Controlling the Assault of Non-Solicited Pornography and Marketing Act – sets rules for commercial email.
2. Data Minimization & Verification (Offline Data)
- What it means: We only enrich leads with verified, relevant information like address, phone, and household demographics using offline sources (e.g., property records, financial records, credit headers).
- Compliance value: This ensures accuracy and supports FCRA-like standards, even though we’re not a credit bureau.
- FCRA: Fair Credit Reporting Act – governs accuracy in consumer reporting, mainly for credit use.
3. Public Validation Layer
- What it means: We check businesses against publicly available sources like Yelp, Google Maps, and business registries.
- Compliance value: Prevents marketing to fake or inactive businesses. Adds a layer of due diligence and source transparency.
4. SHA256 Encrypted Emails for Programmatic Use
- What it means: We hash (encrypt) emails using SHA256, the industry-standard one-way encryption for identity resolution in ad platforms.
- Compliance value: Ensures PII (personally identifiable information) is never exposed in transit or storage. Compatible with platforms like Meta, Google, and DSPs.
- PII: Personally Identifiable Information – any data that can identify a person (email, phone, SSN, etc.)
- DSP: Demand Side Platform – software used to buy programmatic ads across multiple ad exchanges.
5. Signal-Based Verification (ESP, Digital, Business Match)
- What it means:
- Valid ESP: Email is actively used with a real email service provider.
- Valid Digital: Indicates the email is cookieable or usable for ad targeting.
- Valid Business Match: Email is verifiably tied to a business presence online.
- Compliance value: Helps you avoid sending campaigns to dead emails, spoofed accounts, or mismatched records. Supports better deliverability and legal defensibility.
6. Use-Case Tailored Contact Strategy
- What it means: You can choose between personal, business, or programmatic emails based on the use case—direct outreach, B2B marketing, or ads.
- Compliance value: Ensures your outreach aligns with each channel’s compliance standards (e.g., CAN-SPAM vs. Meta’s Business Terms).
7. Data Origin Transparency
- What it means: Exact Lead can disclose where and how a lead was sourced (down to the domain of opt-in).
- Compliance value: Critical for clients in regulated industries or with legal counsel reviewing vendor practices. Builds trust and audit readiness.
8. Respect for Do Not Contact (DNC) & Opt-Outs
- What it means: We honor known DNC lists and manage unsubscribe workflows to ensure users can opt out at any time.
- DNC: Do Not Call list – a registry that restricts telemarketing.
9. No Third-Party “Scraping” or Illicit Data
- What it means: Exact Lead never scrapes social sites, buys sketchy broker data, or uses bot-aggregated info.
- Compliance value: Avoids violations of platform terms, and protects brands from legal or PR fallout.
10. SOC 2 Compliance
Exact Lead is SOC 2 compliant, meaning our internal systems, data handling practices, and infrastructure meet rigorous third-party security standards.
- Why it matters: Ensures we safeguard sensitive data at the highest level.
- Framework includes: Security, Availability, Processing Integrity, Confidentiality, and Privacy.
We have undergone rigorous testing to achieve SOC 2 compliance, demonstrating our commitment to top-tier security standards.
What is SOC 2 Compliance?
SOC 2, or System and Organization Controls 2, is a framework developed by the American Institute of Certified Public Accountants (AICPA) for managing customer data based on five “Trust Service Criteria”:
- Security: Protection of system resources against unauthorized access.
- Availability: Accessibility of the system, products, or services as stipulated by a contract or service level agreement.
- Processing Integrity: System processing is complete, valid, accurate, timely, and authorized.
- Confidentiality: Information designated as confidential is protected as committed or agreed.
- Privacy: Personal information is collected, used, retained, disclosed, and disposed of in conformity with the commitments in the entity’s privacy notice.
SOC 2 compliance is particularly relevant for technology and cloud computing companies that handle customer data. It ensures that an organization has established and follows strict information security policies and procedures.
Summary Exact Lead’s compliance-first approach gives you peace of mind in every campaign. Whether you’re emailing, dialing, or launching a custom audience, our data is built on consent, security, and transparency from the ground up.
Need documentation for your legal, marketing or compliance teams? Our team is happy to provide it. Contact Us For compliance documentation — [email protected].